JUTE WALL HANGING Work
Program:- Designing and Packaging, District:- Ghazipur, Trade:- JUTE WALL HANGING Work, Training period: 15 days Place:- Ghazipur (U.P.), Sponsor Directorate of Industry and Entrepreneurship Promotion, Kanpur, Uttar Pradesh, Organizer Udyamita Vikas Sansthan, Lucknow, Partner Organization PAHAL The Beginning Lucknow, Uttar Pradesh,
The history of jute wall hangings in India is linked to the origin of this craft in Ghazipur, Uttar Pradesh. The tradition of weaving jute in Ghazipur has been passed down through generations A unique handicraft product, made in the traditional way by combining the best of golden jute fiber and fabric No electricity of any kind has been used in the process of making the product, making Ghazipur wall hangings a 100% handmade product Ghazipur wall hangings are interior decor items that are handmade in the small town of Ghazipur in Uttar Pradesh. These traditional handloom products are woven by skilled artisans using a mix of different colors. They combine different threads including jute and cotton to ensure not only strength but also an unusual unique texture. The use of different textures also forms part of the patterning and presentation of the design. These Ghazipur wall decorative hangings are woven on handlooms and their intricate patterning, colours and designs have wide appeal. They combine multiple fibres like cotton and jute not only for strength but also for a unique, distinctive texture.
Jute, known as the "golden fibre", has been an important part of the Indian economy. Artisans began to explore the possibilities of jute in decorative art forms. The use of jute in wall hangings gained popularity as artisans began to use it in addition to functional items. The traditional method of production involves a delicate process right from bleaching the yarn to the final cutting. Family members actively participate in each stage of the process. The craftwork process involves bleaching, dyeing, warping, designing patterns and weaving, cutting, beading, embroidery work, wrapping work and patching work. Using different textures also helps to present patterns and designs. A wide range of designs ranging from depictions of figures of Hindu deities to intricate and detailed landscape arts with patterns of houses, lawns, forests, interiors, birds and animals bear testimony to the skill of the weavers.
Objective of the Programme:- The aim of the workshop is to experiment and develop new products as per the needs and preferences of the contemporary market by utilizing the traditional skills of the artisans and introducing new techniques and technologies for improved production. The artisans of handicrafts should be able to experiment boldly in design. For this purpose it is necessary to provide a framework and process which gives the necessary freedom to the designer.
Another main purpose of using packaging is to exaggerate the product. A marketer needs to grab the attention of a viewer to buy the product. Packaging should be able to beautify a product to add to its visual appeal. The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage. With each passing day the packaging material is becoming less and less. Apart from the traditional paper-plastic, glass, metal packaging, people have started to explore the use of new raw materials
It can instantly attract the attention of the audience towards a product. You can create interest in the customer's mind towards a product through attractively designed packaging.
Importance of Designing/Packaging: The role of packaging has become very important as it helps to grab the attention of the audience. Packaging can be used by marketers to encourage potential buyers to purchase a product.Packaging is also used for convenience and information dissemination on how to use, transport, recycle or dispose of the package or product.
Features of Designing/Packaging It is the process of enclosing and covering a product or object. It is a group of general activities of product planning. Packaging is related to the designing and making of wrappers for a product. It is an art and science.v It is a new practice and unique promotional technique. It is a means of safe delivery of the product to the customers or consumers.
It is necessary to provide training on packaging of handicrafts to artisans and exporters to upgrade the present packaging of their handicraft products and to do better business in India and abroad. This will help in improving their sales and livelihood along with the benefits of related fields.
