Gulabi Meenakari
Program:- Designing and Packaging District:- Varanasi, Trade:-
Pink Meenakari Training period: 15 days Place:- Gaighat, Lalghat Varanasi
(U.P.) Sponsor
Directorate of Industry and Entrepreneurship Promotion, Kanpur, Uttar Pradesh, Organizer Udyamita Vikas Sansthan, Lucknow, Partner
Organization Pahal The Beginning Lucknow, Uttar
Pradesh,
The holy city of Varanasi in the Indian state of Uttar Pradesh is
home to Gulabi Meenakari or Pink Meenakari, an ancient art. In this delicate art, artisans decorate
the surface of metal by adding pieces of different mineral elements. Meenakari, also called enamel, is the
art of decorating a metal surface by adding mineral elements to it. Meenakari was introduced to India by the
Mughals. The process is
often applied to Kundan - gemstone jewellery. One side of the jewellery is
inlaid with a layer of gold foil between the stone and the mount, while the
back is lavishly enamelled using the Meena technique. The shine of Meena, the enamelled back side, increases over time
due to contact with the wearer's body and clothing. The shine of diamonds and other stones is effectively complemented
by the multicoloured enamel of Meena. Varanasi in Uttar Pradesh is one of the oldest cities in India and
has a very rich culture and history. It was the capital of the ancient Kashi region. The present Meenakar in Varanasi claimed
that the state of the art of Meenakari was flourishing till about a hundred
years ago. In India, the
versatile art of enamelling metal surfaces is called "Meenakari" and
the craftsman is called "Meenakar".
Objective of the Programme:- The
aim of the workshop is to experiment and develop new products as per the needs
and preferences of the contemporary market by utilizing the traditional skills
of the artisans and introducing new techniques and technologies for improved
production. The artisans of
handicrafts should be able to experiment boldly in design. For this purpose it
is necessary to provide a framework and process which gives the necessary
freedom to the designer.
Another main purpose of using packaging
is to exaggerate the product. A marketer needs to grab the attention of a viewer to buy the
product. Packaging should be
able to beautify a product to add to its visual appeal. The purpose of product packaging is to
protect the product from damage. Product packaging not only protects the product during transit
from the manufacturer to the retailer, but it also prevents damage. With each passing day the packaging
material is becoming less and less. Apart from the traditional paper-plastic, glass, metal packaging,
people have started to explore the use of new raw materials
It can instantly attract the attention of
the audience towards a product. You can create interest in the customer's mind towards a product
through attractively designed packaging.
Importance of Designing/Packaging: The role of packaging has become very
important as it helps to grab the attention of the audience. Packaging can be
used by marketers to encourage potential buyers to purchase a product.Packaging
is also used for convenience and information dissemination on how to use,
transport, recycle or dispose of the package or product.
Features of Designing/Packaging It is the
process of enclosing and covering a product or object. It is a group of general activities of
product planning. Packaging is related to the designing and making of wrappers
for a product. It is an art and science.v It is a new practice and unique promotional
technique. It is a means of safe delivery of the product to the customers or
consumers.
It is necessary to provide training on packaging of handicrafts to artisans and exporters to upgrade the present packaging of their handicraft products and to do better business in India and abroad. This will help in improving their sales and livelihood along with the benefits of related fields.
