Program:- Designing and Packaging,
District:- Bulandshahar, Trade:- Blue Pottery Work, Training
period: 15 days Place:- Bulandshahar (U.P.), Sponsor Directorate of Industry and Entrepreneurship
Promotion, Kanpur, Uttar Pradesh, Organizer
Udyamita Vikas Sansthan, Lucknow, Partner
Organization Pahal The Beginning Lucknow, Uttar
Pradesh,
Blue Pottery
Blue Pottery is a famous handicraft of Jaipur city of Rajasthan. It is a traditional craft. It is believed to be of Central Asian
origin. The art of blue pottery originated in Turkey. This art came to India in the 15th century through the Turkic
invasion. Later, the Afghans started using blue enamel in this art. The Mughals made this art popular in
India. Blue pottery
developed in Jaipur and is a major craft of Rajasthan. This art originated in
Turkey. This art came to
India in the 15th century through the Turkic invasion. The Afghans started
using blue enamel in this art. The Mughals made this art popular in India. This art developed in Jaipur. Jaipur Blue Pottery has got GI status in
India. It is not an object
made of clay. It uses ground
glass, quartz powder, earth fuller, borax, glue, soda bicarbonate and water. These utensils are baked at low
temperature. These utensils
are highly shiny.
These utensils do not crack. Blue and green colours are used in blue pottery. The blue dye is so attractive that the
pottery shines brightly as soon as it is applied. The technique of blue pottery is Turko-Persian in origin. The Persian art of blue pottery came to
Jaipur from Persia and Afghanistan through the Mughal courts. The exquisite technique of blue pottery
reached eastern India with the Turkish conquests in the 14th century and later
flourished under Mughal patronage. The term blue pottery refers to the extensive use of cobalt blue
dye to give the objects an attractive colour.
Objective of the Programme:- The aim of the workshop is to
experiment and develop new products as per the needs and preferences of the
contemporary market by utilizing the traditional skills of the artisans and
introducing new techniques and technologies for improved production. The artisans of handicrafts should be
able to experiment boldly in design. For this purpose it is necessary to
provide a framework and process which gives the necessary freedom to the
designer.
Another main purpose of using packaging is to exaggerate the
product. A marketer needs to
grab the attention of a viewer to buy the product. Packaging should be able to beautify a product to add to its
visual appeal. The purpose
of product packaging is to protect the product from damage. Product packaging not only protects the
product during transit from the manufacturer to the retailer, but it also
prevents damage. With each
passing day the packaging material is becoming less and less. Apart from the traditional
paper-plastic, glass, metal packaging, people have started to explore the use
of new raw materials
It can instantly attract the attention of the audience towards a
product. You can create
interest in the customer's mind towards a product through attractively designed
packaging.
Importance of Designing/Packaging: The role of packaging has become very
important as it helps to grab the attention of the audience. Packaging can be
used by marketers to encourage potential buyers to purchase a product.Packaging
is also used for convenience and information dissemination on how to use,
transport, recycle or dispose of the package or product.
eatures of Designing/Packaging It is the
process of enclosing and covering a product or object. It is a group of general activities of product
planning. Packaging is related to the designing and making of wrappers for a
product. It is an art and science.v It is a new practice and unique promotional
technique. It is a means of safe delivery of the product to the customers or
consumers.
It is necessary to provide training on packaging of handicrafts to
artisans and exporters to upgrade the present packaging of their handicraft
products and to do better business in India and abroad. This will help in improving their sales
and livelihood along with the benefits of related fields.
