Program:- Designing and Packaging,
District:- Bhadohi, Trade:- Carpet Work, Training period: 15 days
Place:- Bhadohi (U.P.), Sponsor Directorate of Industry and Entrepreneurship
Promotion, Kanpur, Uttar Pradesh, Organizer
Udyamita Vikas Sansthan, Lucknow, Partner
Organization Pahal The Beginning Lucknow, Uttar
Pradesh,
The history of the art of carpet weaving in India is linked to the
times of Mughal emperor Akbar. Akbar brought Persian weavers and pattern designers to India. Akbar is credited with bringing the art
of carpet making to India. Bhadohi district is famous for carpet manufacturing
and export of excellent designs. Haji Jalil Ahmed Ansari, the father of Asia's largest carpet fair
and for making Indian carpets world famous, will be remembered in the carpet
industry. The handwoven
carpets here are in great demand in western countries.
Bhadohi is known as the carpet city. Bhadohi is famous as 'Carpet City' due
to being the largest center of hand carpet weaving in South Asia. The handmade carpets here are very
popular in international markets. Carpets are exported from many cities including Bhadohi, Mirzapur,
Panipat, Jammu and Kashmir, Rajasthan, but the largest areas of carpet
manufacturing and export in the entire country are Bhadohi and Mirzapur. The maximum export from the carpet
industry is done to the USA. Carpet exports are increasing rapidly and the biggest reason for
this is the good quality and unique designs of the carpets here. Our country's carpet industry competes
with many carpet producing countries, but even then Indian carpets continue to
dominate the foreign market.
There are 4 stages in the manufacture of carpet. First of all, a beautiful and attractive
design is prepared. The
design is prepared on a sheet of paper, which is engraved on the carpet by the
weaver. Then the work of
dyeing is done. This work is
done by skilled craftsmen. After
dyeing, it is dried at a temperature of 40 degrees. After this, the weaving process begins. After this, the prepared carpet is washed. Due to which the cotton and wool are
cleaned. Due to the skilled
craftsmanship of the weavers, the handmade carpets of Bhadohi have a distinct
identity all over the world. Today, where the enterprise of handmade carpets from China,
Turkey, Iran and Pakistan is shrinking, this industry is reaching heights in
India due to its art and tradition. This is providing employment to millions of people. The country's largest carpet market has
opened in Bhadohi, the carpet city of UP, which is famous in the world. Now people here will be able to easily
get the world's most expensive Persian carpet and handmade colorful carpets.
Objective of the Programme:- The
aim of the workshop is to experiment and develop new products as per the needs
and preferences of the contemporary market by utilizing the traditional skills
of the artisans and introducing new techniques and technologies for improved
production. The artisans of
handicrafts should be able to experiment boldly in design. For this purpose it
is necessary to provide a framework and process which gives the necessary
freedom to the designer.
Another main purpose of using packaging
is to exaggerate the product. A marketer needs to grab the attention of a viewer to buy the
product. Packaging should be
able to beautify a product to add to its visual appeal. The purpose of product packaging is to
protect the product from damage. Product packaging not only protects the product during transit
from the manufacturer to the retailer, but it also prevents damage. With each passing day the packaging
material is becoming less and less. Apart from the traditional paper-plastic, glass, metal packaging,
people have started to explore the use of new raw materials
It can instantly attract the attention of
the audience towards a product. You can create interest in the customer's mind towards a product
through attractively designed packaging.
Importance of Designing/Packaging: The role of packaging has become very
important as it helps to grab the attention of the audience. Packaging can be
used by marketers to encourage potential buyers to purchase a product.Packaging
is also used for convenience and information dissemination on how to use,
transport, recycle or dispose of the package or product.
Features of Designing/Packaging It is the
process of enclosing and covering a product or object. It is a group of general activities of
product planning. Packaging is related to the designing and making of wrappers
for a product. It is an art and science.v It is a new practice and unique promotional
technique. It is a means of safe delivery of the product to the customers or
consumers.
It is necessary to provide training on packaging of handicrafts to artisans
and exporters to upgrade the present packaging of their handicraft products and
to do better business in India and abroad. This will help in improving their sales and livelihood along with the
benefits of related fields
