Panja durri
Program:-
Designing and Packaging District:- SITAPUR, Trade:- Panja Durri, Training
Period: 15 days Place:- SITAPUR (U.P.) .) Sponsor
Directorate of Industry and Entrepreneurship Promotion, Kanpur, Uttar Pradesh, Organizer
Udyamita Vikas Sansthan, Lucknow, Partner
Organization Pahal The Beginning Lucknow, Uttar Pradesh,
Panja durris are
hand-woven carpets known for their intricate designs and vibrant colours. They are an important cultural artefact
of the following cities of Uttar Pradesh such as Mirzapur,Sitapur, Bhadohi,
Agra, etc. and are woven using a metal tool called a panja. It is characterized by: Weaving: Woven
on a horizontal loom using a warp-and-weft plain weave, Material: Usually made
from cotton and wool, but sometimes jute is also used, Design: The intricate
designs are the same on both sides, Durability: Known for their quality,
strength and longevity, Generally, the process of making 5 feet x 3 feet durris
takes about 15 days.
Regions
known for making durris include Panipat in Haryana, Jaisalmer and Barmer in
Rajasthan, Bhavani in Tamil Nadu, Navalgund in Karnataka and Warangal in Andhra
Pradesh
Objective of the Programme:-
The aim of the workshop is to experiment and develop new products as per
the needs and preferences of the contemporary market by utilizing the
traditional skills of the artisans and introducing new techniques and
technologies for improved production. The handicraft artisan should be able to experiment boldly in
design. For this purpose it is essential to provide a framework and process
which gives the necessary freedom to the designer.
Another main purpose
of using design/packaging is to exaggerate the product. A marketer needs to grab the attention
of a viewer to buy the product. Packaging should be able to beautify a product to add to its
visual appeal. The purpose
of product packaging is to protect the product from damage. Product packaging not only protects the
product during transit from the manufacturer to the retailer, but it also
prevents damage. With each
passing day the number of packaging materials is decreasing. Apart from the traditional
paper-plastic, glass, metal packaging, people have started to explore the use
of new raw materials.
It can instantly
attract the attention of the audience towards a product. You can create interest in the
customer's mind towards a product through attractively designed packaging.
Designing /
Packaging Importance: The role of packaging has become very
important as it helps to grab the attention of the audience. Packaging can be
used by marketers to encourage potential buyers to purchase a product. Packaging is also used for convenience and
information dissemination on how to use, transport, recycle or dispose of the
package or product.
Features of
Designing/Packaging :- It is the process of enclosing and covering a
product or object. It is a group of
general activities of product planning. Packaging is related to the designing
and making of wrapping or wrappers for a product. It is an art and science. It
is a new practice and a unique promotional technique. It is a medium to safely
deliver the related product to the customers or consumers.
It is essential to
provide training on handicraft packaging to the artisans and exporters to
upgrade the current packaging of their handicraft products and do better
business in India and abroad. This will improve their sales and their livelihood along with the
benefits to the related sectors.
