Trade : Stone Work
Training duration : 15 days
Stone Work programme :
The aim of the workshop is to experiment and develop new products according to the needs and preferences of the contemporary market by utilizing the traditional skills of the artisans and introducing new techniques and technologies for improved production. The handicraft artisan should be able to experiment boldly in design and for this purpose it is necessary to provide a framework and process which gives the necessary freedom to the designer.
Another main purpose of using design/packaging is to exaggerate the product. A marketer needs to grab the attention of a viewer to buy the product. Packaging should be able to beautify a product to add to its visual appeal. The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage. With each passing day the number of packaging materials is decreasing. Apart from the traditional paper-plastic, glass, metal packaging, people have started to explore the use of new raw materials.
It can instantly attract the attention of the audience towards a product. You can create interest in the customer's mind towards a product through attractively designed packaging.
In district-Agra, a workshop on stone work was organized by Pahal The Beginning in which 25 participants received 15 days training which was a very successful program.
It is essential to provide training on packaging of handicrafts to artisans and exporters to upgrade the current packaging of their handicraft products and do better business in India and abroad. This will improve their sales and their livelihood along with the benefits to the related sectors.
