Program:- Designing and Packaging,
District:- Shravasti , Trade:- Tharu
Work, Training period: 15 days Place:- Sravasti (U.P.), Sponsor
Directorate of Industry and Entrepreneurship Promotion, Kanpur, Uttar Pradesh, Organizer Udyamita Vikas Sansthan, Lucknow, Partner
Organization Pahal The Beginning Lucknow, Uttar
Pradesh,
The Tharu tribe has a rich history in India and Nepal and is known
for its connection to nature. Patchwork in India has a long history, dating back to ancient
times. It is used to
repurpose old clothing and celebrate life events. Patchwork or "piece work" is a form of needlework in
which pieces of fabric are sewn together to form a larger design. The larger design is usually based on a
repeating pattern made from individual fabric shapes (which may be different
colors). These shapes are
carefully measured and cut out, making basic geometric shapes easy to join
together. Patchwork is often
used to make quilts, but it can also be used to make rugs, bags, wall hangings,
warm jackets, cushion covers, skirts, waistcoats and other clothing items. Some textile artists work with
patchwork, often combining it with embroidery and other forms of sewing. When used for quilting, this larger
patchwork or pieced design becomes the "top" of a three-layer quilt,
the middle layer being the batting and the bottom layer being the backing. To prevent the batting from moving,
patchwork or pieced quilts are often quilted by hand or machine using a running
stitch to outline the individual shapes that make up the pieced top. Some
textile artists work with patchwork, often combining it with embroidery and
other forms of sewing.
Indian quilts often use improvisation, resulting in vibrant
designs that differ from designs from other cultures. Indian quilts use techniques such as Kantha, which involves fine
hand stitching. Indian
quilts are a medium of creativity and storytelling. The Rana Tharu tribe is an indigenous community, found primarily
in the southwestern Terai region of Nepal (Kailali and Kanchanpur), possibly
with historical migration from the Thar Desert, Rajasthan, India. Legend has it that ethnically, their
background is Rajput, a member of a higher caste in Rajasthan (but, most
scholars invalidate this claim). The Rana Tharu community has a rich history, diverse cultures and
unique lifestyles. The
community has a distinct culture, with its own dialect of the Rana Tharu
language and vibrant traditional dress, especially among women who wear
intricately embroidered clothing. The Rana Tharu community distinguishes itself through language,
dress, customs and traditions and its spicy cuisine, which is different from
the Chaudhari Tharu of Nepal.
Objective of the Programme:- The aim of the workshop is to
experiment and develop new products as per the needs and preferences of the
contemporary market by utilizing the traditional skills of the artisans and
introducing new techniques and technologies for improved production. The artisans of handicrafts should be
able to experiment boldly in design. For this purpose it is necessary to
provide a framework and process which gives the necessary freedom to the
designer.
Another main purpose of using packaging is to exaggerate the
product. A marketer needs to
grab the attention of a viewer to buy the product. Packaging should be able to beautify a product to add to its
visual appeal. The purpose
of product packaging is to protect the product from damage. Product packaging not only protects the
product during transit from the manufacturer to the retailer, but it also
prevents damage. With each
passing day the packaging material is becoming less and less. Apart from the traditional
paper-plastic, glass, metal packaging, people have started to explore the use
of new raw materials
It can instantly attract the attention of the audience towards a
product. You can create
interest in the customer's mind towards a product through attractively designed
packaging.
Importance of Designing/Packaging: The role of packaging has become very
important as it helps to grab the attention of the audience. Packaging can be
used by marketers to encourage potential buyers to purchase a product.Packaging
is also used for convenience and information dissemination on how to use,
transport, recycle or dispose of the package or product.
Features of Designing/Packaging It is the
process of enclosing and covering a product or object. It is a group of general activities of
product planning. Packaging is related to the designing and making of wrappers
for a product. It is an art and science.v It is a new practice and unique promotional
technique. It is a means of safe delivery of the product to the customers or
consumers.
It is necessary to provide training on packaging of handicrafts to artisans and exporters to upgrade the present packaging of their handicraft products and to do better business in India and abroad. This will help in improving their sales and livelihood along with the benefits of related fields.
