Training period: 15 days
Venue:- Akbar Nagar Nishatganj, Lucknow (U.P.)
Zari – Zardozi
Chikan embroidery Chikan is a masterpiece of embroidery here and Lucknowi Zardozi is a small industry here which puts its mark of art on clothes like kurtas and saris. Most of this industry is spread in the Chowk area of old Lucknow. The markets here are full of shops of Chikan embroidery. There are 36 types of Chikan styles like Murree, Jaali, Bakhiya, Tepchi, Tappa etc. Its expert and famous artisans were Ustad Fayaz Khan and Hasan Mirza Sahib.
“Smile because you are in Lucknow - this line is written at many places in Lucknow”
The aim of the workshop is to experiment and develop new products according to the needs and preferences of the contemporary market by utilizing the traditional skills of the artisans and introducing new techniques and technologies for improved production. The handicraft artisan should be able to experiment boldly in design and for this purpose it is necessary to provide a framework and process which gives the necessary freedom to the designer.
Another main purpose of using design/packaging is to exaggerate the product. A marketer needs to grab the attention of a viewer to buy the product. Packaging should be able to beautify a product to add to its visual appeal. The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage. With each passing day the number of packaging materials is increasing. Apart from the traditional paper-plastic, glass, metal packaging, people have started to explore the use of new raw materials that can instantly attract the attention of the audience towards a product. You can create interest in the customer's mind towards a product through attractively designed packaging.
Functions of Designing/Packaging :
Protection of the product . Attractiveness of the product. Ease of use of the product. Ease of handling the product. Ease of identification. Clarification of brand distinction. Increase the profit earning potential. Information communication. Transportation and storage facilities. Assured supply of non-seasonal products. Extension of product life cycle. Increase in reputation and image of the product. Increase in profitability. Recall. It is essential to provide training on packaging of handicrafts to artisans and exporters to upgrade the present packaging of their handicraft products and to do better business in India and abroad. This will help in improving their sales and livelihood along with the benefits of related fields. District- In Lucknow, a workshop on Zari – Zardozi work was organized by Pahal The Beginning in which 25 participants received 15 days training which was a very successful program. It is necessary to provide training on packaging of handicrafts to artisans and exporters to upgrade the current packaging of their handicraft products and to do better business in India and abroad. This will help in improving their sales and livelihood along with the benefits of related fields.
